Brands

Anime Characters Episode Guide Brands Coords Music Terminology Appeals Images Videos Image Galleries
Wiki Navigation

Brands are what different types of clothing with different designs, shapes, and styles for every corresponding outfit belong to. Each idol uses their own preferred brand. Each brand is based on an idol type, such as lovely, pop, cool, natural, and celeb, but there are also brandless coords, which are not associated with a brand. The idea of multiple brands with different users became prominent in PriPara, and has since then carried over into the spin-offs/succeeding series.

In Waccha Primagi! and Himitsu no Aipri, the brands do not have types, unlike its predecessors.

Aipri Brands

Aipri Brands

Poppin' Heart
	A brand that is preferred by Himari Aozora. It features lovely and exciting designs, filled with hearts and ribbons.

Miracle Moon
	A brand that is preferred by Mitsuki Hoshikawa. It features mysterious and cool designs.

Scarlet Butterfly
	A brand that is preferred by Sakura Ichijoji. It features adult designs with a sexy and cool style.

Rosession
	A brand that is preferred by Tamaki Nikaido. It features elegant designs.

Flower March
	A brand that is preferred by Tsumugi Suzukaze. It features gentle designs with flower details.

Bear Bear Bear
	A brand that is preferred by Rinrin Shinomiya. It features frilly, classic designs.

RAINBOW CANDY
	A brand that is preferred by Airi Mitsuba. It features colorful and sweet designs.

Love My Music
	A brand that is preferred by Chii Mamiya. It features designs with a rock style.

Princess Ring
	A brand that is preferred by Ring Clover.

CUTIE CARAT
	A brand that is preferred by Julia Igarashi and Elle Rokudo.

Future School
	A brand that is preferred by Otome Nanaura and Subaru Nanaura.

Crystal Verse
	A brand in Himitsu no Aipri usually exclusive to Aipri Verse.

Pretty Collection
	Brand in Himitsu no Aipri that features coords from previous series and coords based off past protagonists.

PriPara Brands

PriPara Brands

Twinkle Ribbon
	A lovely-type brand that is preferred by Laala Manaka and formerly Chili Tsukikawa. It features coords with vibrant or pastel colors heavily decorated with cute ribbons and fruits.

Candy Alamode
	A pop-type brand that is preferred by Mirei Minami. It features coords with a vivid color scheme adorned with decorative candies and coloful prints.

Holic Trick
	A cool-type brand that is preferred by Sophy Hojo. It features mature and gothic style coords with a touch of fancy.

Baby Monster
	A cool-type brand that is preferred by Sion Todo. It features punk style coords with tomboy casualness. Common designs incorporated are studs, bats, and chains.

Fortune Party
	A pop-type brand that is preferred by Dorothy West and Reona West. It features lively coords ranging from sailor outfits and uniforms to casual outings.

Marionette Mu
	A lovely-type brand that is preferred by Falulu and Gaaruru. It features a mix of princess and doll-like style clothing usually incorporating ribbons, crowns, and gems.

Prism Stone
	A multi-type brand that is preferred by Cosmo Hojo. It features a variety of styles for many casual outfits and unique costumes.

Dreaming Girl
	A premium-type brand that usually is exclusive to promotional products.

Holic Trick Classic
	A cool-type brand that is preferred by Aroma Kurosu. While maintaining a close style to the original Holic Trick, this brand features dark magic and devil-themed coords.

Silky Heart
	A lovely-type brand that is preferred by Mikan Shiratama. It features angelic, girly outfits with soft color schemes and ornaments such as angel wings, ribbons, lace, and hearts.

CoCo Flower
	A natural-type coord that is preferred by Fuwari Midorikaze. It features a nature theme and incorporates flowers and animal designs reminiscent of the alps.

Candy Alamode More
	A pop-type brand that is preferred by Ajimi Kiki. It features unique outfits that incorporate art and crafting techniques to create its colorful, unique designs.

Brilliant Prince
	A celeb-type brand that is preferred by Hibiki Shikyoin. It features princely coords made of wealthy fabrics and accents.

Rosette Jewel
	A multi-type brand that is preferred by Jewlie, Janis, Kanon, Pinon, and Junon. It features ornate coords usually decorated in jewels and accented in gold, while also maintaining the traditional lovely, pop, and cool designs.

LOVE DEVI
	A cool-type brand created by Aroma Kurosu. While adding the designs from Holic Trick Classic, this brand features a devilishly cute charm.

Twinkle Ribbon Sweet
	A lovely-type brand that is preferred by Non Manaka. It features a soft, bunny-like theme that includes lolita outfits and pastel color schemes.

Dear Crown
	A celeb-type brand that is preferred by Chili Tsukikawa. It features bird-like elegant coords that have a traditional Japanese style motif.

Sunny Zoo
	A natural-type brand that is preferred by Pepper Taiyo. It features many fun animal-themed coords with different fur patterns.

Idol Time Brands

Idol Time PriPara Brands

Fantasy Time
	A lovely-type brand created by Yui Yumekawa. It features dreamy pastel colored coords that have a magical aura around them.

Neon Drop
	A pop-type coord that is preferred by Nino Nijiiro. It features outfits that have a tomboyish and sporty motif.

Melty Lily
	A cool-type brand that is created by Aroma Kurosu and is preferred by Michiru Koda. It features coords inspired by Asian clothing with a mature and adult lady style to them.

Clock Garden
	A premium-type brand that is preferred by Falala・A・Larm and Garara・S・Leep. It features elaborate coords mixing together a clock theme with nature designs.

Rich Venus
	A celeb-type brand that is preferred by Shuka Hanazono. It featured luxurious coords decorated in feathers and lined in gold to show off its rich, mature style.

Fantasy Time Dream
	A lovely-type brand modified from the original Fantasy Time.

Idol Land Brands

Idol Land PriPara Brands

Hysteric Bunny
	A lovely-type brand that is preferred by Amari Katasumi.

FullMetal Rabbit
	A cool-type brand that is preferred by Mario.

Garland Gate
	A premium-type brand that is preferred by Pololo.

PriChan Brands

PriChan Brands

Sweet Honey
	A lovely-type brand that is preferred by Mirai Momoyama. This brand focuses on the magical nature of ribbons and flowers to create sweet costumes and casual outfits. It was designed by Aira Nanahoshi.

Girl's Yell
	A pop-type brand that is preferred by Emo Moegi. This brand focuses on the spirited and lively girl theme who does sporting activities or just casual play. It was designed by Mika Yotsuya.

Dolly Waltz
	A lovely-type brand that is preferred by Anna Akagi. This brand features the frilly and regal style resembling that of an elegant doll or Lolita. It was designed by Erica Roppongi.

Romance Beat
	A cool-type brand that is preferred by Sara Midorikawa. This brand features flashy cool-type coords that focus on tomboyish costumes with flirty accessories and accents. It was designed by Leon Saotome.

Secret Alice
	A cool-type brand that is preferred by Rinka Aoba. This brand is based on “Alice in Wonderland“ but with a gothic style. It was designed by Karen Isshiki.

Universe Queen
	A cool-type brand that is preferred by Mel Shido. This brand focuses on feathery and disco styled coords. It was designed by Mickey Nikaidou.

Precious Muse
	A premium-type brand that is preferred by Anju Shiratori. This brand features high-class coords that focus on glitter with lots of jewels on it. It was designed by Jessica Trois.

Prism Stone
	A multi-type brand with many casual outfits and uniquely styled costumes.

Cutie Happiness
	A lovely-type brand that is preferred by Maria Kanamori. This brand features designs that are a combination of maturity and cuteness It was designed by Sapphire Daikuhara.

DANCE & STREET
	A cool-type brand that is preferred by Suzu Kurokawa. This brand focuses on a street dance motif. It was designed by Gillian Acht Parz.

Milky Rainbow
	A pop-type brand that is preferred by Daia and Daia Nijinosaki. This brand focuses and colorful and rainbow-themed coords blended with fantasy. It was also designed by Daia Nijinosaki.

Dear Crown
	A multi-type brand that is preferred by Naru Shiawase.

Little Princess Egg
	A multi-type brand that is preferred by KiracCHU, Melpan, Rabbily, Solulu, and Luluna. It was designed by HakucCHO.

Fun Fun Trunk
	A natural-type brand that is preferred by Alice Kagayaki. This brand focuses on circus and floral themed designs.

Moonlight Magic
	A celeb-type brand that is preferred by Eve Kagayaki. This brand focuses on elegant with a mix of high class and city-girl coords.

Primagi Brands

Primagi Brands

LOVELY MELODY
	A brand that is preferred by Matsuri Hibino.

VIVID STAR
	A brand that is preferred by Hina Yayoi.

Radiant Abyss
	A brand that is preferred by Lemon Kokoa.

Eternal Revue
	A brand that is preferred by Amane Sumeragi.

SHINING DIVA
	A brand that is preferred by Jennifer Sumire Sol.

ELECTRO REMIX
	A brand that is preferred by Auru Omega.

Cherry Sugar
	A brand that is preferred by Miruki Amauri.

Princess Magic
	A legendary princess brand whose coords are created by Himeme.

Trivia[]

Prism Stone and Dear Crown so far have been brought back twice after the Pretty Rhythm series, in PriPara and in PriChan.
Aroma is the first character to design more than one brand.
HakucCHO is the only mascot in the Pretty series to have designed a brand.

Brands

Trivia[]

Gallery[]

PriPara[]

Idol Time PriPara[]

Idol Land PriPara[]

Kiratto Pri☆Chan[]

Waccha Primagi![]

Himitsu no Aipri[]